Rebranding a personal fitness website
Taking stock of everything that worked (and didn't) and building something new.
JKConditioning offers personalised training, nutrition consulting, and run coaching. While they already had managed to build their own web presence through themes and plugins, things were becoming less reliable over time and they needed a professional rework.
Custom Features via Bespoke Code
JKConditioning has been operating their own website for several years, sharing valuable content to existing and prospective members. Over time their site slowed down and would take longer to maintain. Instead of taking time away from serving their members, they decided it was time for a custom website that worked for them instead of against them.
Steve is really easy to work with and quick to help if you need assistance.
I still update my new website from time to time, which I enjoy, but Steve is the man behind the curtain. Thanks for all your creativity, attention to detail and professionalism during this project Steve.
I highly recommend his services to anyone looking to take their website to the next level.
Dynamic content
Blog posts and coach bios
The whole team at JKConditioning regularly contribute to the blog, providing great tips, tricks, and techniques to both their members and the general public. It’s a great resource and they spent a lot of time setting up each article. To help provide consistency and ease their workload, we set them up with some dynamic functionality to automatically associate related blog posts and recent publications to their bios and blog posts to keep their viewers engaged and moving through the website.
Clear & Concise Pricing
One of the challenges with the old website was locating pricing information for JKConditioning’s training and coaching services. While including this info on each service page, we also boiled down the pricing information and developed a consistent way to display it on a dedicated pricing page.
Searchable publication directory
Published in hundreds of magazines.
Jon-Erik Kawamoto, the founder of JKConditioning, has been featured, published, and referenced in hundreds of fitness and running magazines. This is a great way to show his credibility so we built a custom searchable directory that can be filtered by publication and category.
